The influence of media on advertising effectiveness: A comparison of internet, posters and radio

International Journal of Market Research

Volumn 47, Issue 4, 2005, Pages 383-405

  Nysveen, Herbjørn ^a   Breivik, Einar ^a  

^a NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

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EID: 22944441574     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530504700405     Document Type: Article

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