Females' Perceptions of Offensive Advertising: The Importance of Values, Expectations, and Control

Journal of Current Issues and Research in Advertising

Volumn 28, Issue 2, 2006, Pages 15-32

  Christy, Timothy P ^a  

^a UNIVERSITY OF ST THOMAS   (United States)

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[No Author keywords available]

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EID: 84979014111     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2006.10505196     Document Type: Article

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