Relationship learning and performance enhancement via advanced information technology: The case of Taiwanese dragon electronics firms

International Marketing Review

Volumn 27, Issue 2, 2010, Pages 200-222

  Jean, Ruey Jer Bryan ^a   Sinkovics, Rudolf R ^b  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Channel relationships; Communication technologies; Emerging markets; Innovation; Taiwan

Indexed keywords

EID: 77951463374     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011037520     Document Type: Article

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