Guest editorial International marketing in the Asia-Pacific region

International Marketing Review

Volumn 21, Issue 3, 2004, Pages 243-246

  Chao, Paul ^a   Samiee, Saeed ^b   Yip, Leslie S c ^c  

^a UNIVERSITY OF NORTHERN IOWA   (United States)

^b UNIVERSITY OF TULSA   (United States)

^c HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Brand image; International marketing; Research; Retailing

Indexed keywords

EID: 3042811609     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330410539594     Document Type: Review

References (9)

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9. Yergin, D. and Stanislaw, J. (2002), The Commanding Heights: The Battle for the World Economy, Simon & Schuster, New York, NY.