Typologies of banner advertisements' attributes: A content analysis

Journal of Promotion Management

Volumn 16, Issue 1-2, 2010, Pages 96-113

  Hussain, Rahim ^a   Sweeney, Arthur ^b   Mort, Gillian Sullivan ^c  

^a UNIVERSITY OF DUBAI   (United Arab Emirates)

^b GRIFFITH UNIVERSITY   (Australia)

^c LA TROBE UNIVERSITY   (Australia)

Author keywords

Banner advertisement design; Banner advertisement location; Banner advertisement shape; Banner advertisement size; Banner advertisement typology; Interactive advertising bureau (IAB)

Indexed keywords

EID: 77951447548     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496490903573114     Document Type: Article

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