Personalized salutation, power of sender and response rates to Web-based surveys

Computers in Human Behavior

Volumn 23, Issue 3, 2007, Pages 1372-1383

  Joinson, Adam N ^a   Reips, Ulf Dietrich ^b  

^a OPEN UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF ZURICH   (Switzerland)

Author keywords

Personalization; Power; Response rates; Salutation; Survey methodology

Indexed keywords

DATA ACQUISITION; INFORMATION TECHNOLOGY; ONLINE SYSTEMS; WORLD WIDE WEB;

PERSONALIZATION; RESPONSE RATES; SURVEY METHODOLOGY;

ELECTRONIC COMMUNITIES;

EID: 33846033937     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2004.12.011     Document Type: Article

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