Product placement in Brazilian prime time television: The case of the reception of a telenovela

Journal of Broadcasting and Electronic Media

Volumn 45, Issue 4, 2001, Pages 541-557

  La Pastina, Antonio C ^a,b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042850945     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1207/s15506878jobem4504_1     Document Type: Article

References (35)

1. A Tupy nunca me pagou por Beto Rockfeller. (1982, Setembro 29) Veja, 734, p.14.
2. Abu-Lughod, L. (1993). Finding a place for Islam: Egyptian television serials and national interest. Public Culture, 5(3), 493-513.
3. Abu-Lughod, L. (1995). The objects of soap opera: Egyptian television and the cultural politics of modernity. In D. Miller (Ed.), Worlds apart: modernity through the prism of the local. London: Routledge.
4. Almeida, H., Hamburger, E., & La Pastina, A. (1999). The reception of imported telenovelas in three communities in Brazil. II Colloquium on Cultural Industries and the NAFTA-Mercosur, June 1-2, 1999. University of Texas, Austin.
5. Amaral, R., & Guimarães, C. (1994). Media monopoly in Brazil. Journal of Communication, 44(4), 26-38.
6. Barley, N. (1984). Adventures in a mud hut: An innocent anthropologist abroad. New York: Vanguard Press.
7. Bourdieu, P. (1984). Distinction: A social critique of the judgment of taste. Cambridge, Massachusetts: Harvard University Press.
8. Chapéu supera 'stigma da traição'. (1996, November 10). Folha de Sao Paulo, p. television Folha 4.
9. Fuller, L. (1997). "We can't duck the issue: imbedded advertising in the motion pictures." In Frith, K. (Ed.), Undressing the ad: Reading culture in advertising. New York: Peter Lang Publishing.
10. Giddens, A. (1979). Central problems in social theory: Action, structure and contradiction in social analysis. Berkeley, CA: University of California Press.
11. Giddens, A. (1984). The constitution of society. Berkley, CA: University of California Press.
12. Hall, S. (1980). Coding and encoding in television discourse. In S. H. e. al. (Ed.), Culture, Media and Language. London: Hutchinson.
13. Hamburger, E. I. (1999). Politics and intimacy in Brazilian telenovelas. Unpublished doctoral dissertation. University of Chicago, Chicago.
14. Herold, C. M. (1988). The "Brazilianization" of Brazilian television: A critical review. Studies in Latin American Popular Culture, 7, 41-57.
15. Herold, C. R. (1986). Brazilian television in the 1980s: The making of "Brazilianized culture." Unpublished master thesis, University of Texas at Austin, Austin.
16. Katz, E., Blumler, J. G., & Gurevitch, M. (1974). Utilization of mass communication by the individual. In E. Katz & J. G. Blumler (Eds.), The Uses of Mass Communication. Beverly Hills, CA: Sage Publications.
17. Kehl, M. R. (1979). Um só povo, uma só cabeça, uma só nação. In E. Carvalho, M.R. Kehl, & S. N. Ribeiro (Eds.), Anos 70: Televisão (pp. 5-29). Rio de Janeiro: Europa Editora
18. La Pastina, A. (1999). The telenovela way of knowledge: An ethnographic reception study among rural viewers in Brazil. Unpublished doctoral dissertation. University of Texas at Austin.
19. Leal, O. F. (1986). A Leitura Social da Novela das Oito. Petrópolis, Brazil: Vozes.
20. Liebes, T., & Katz, E. (1990). The export of the meaning: Cross-cultural readings of Dallas. New York: Oxford University Press.
21. Melo, E. G. d. C. (1989). Telenovela and merchandising: The structure of television production in Brazil. Unpublished master's thesis, University of Texas at Austin.
22. Meyer, M. (1996). Folhetim: Uma História. São Paulo: Companhia das Letras.
23. Morley, D. (1992). Television, audiences, and cultural studies. New York: Routledge.
24. Morley, D. (1986). Family television: Cultural power and domestic leisure. London: Comedia.
25. Ortiz, R., Borelli, S., & Ramos, J. (1989). Telenovela: Historia e producão. São Paulo: Brasiliense.
26. Prado, R. M. (1987). Mulher de novela e mulher de verdade: Estudo sobre cidade pequena, mulher e telenovela. Master Thesis, Rio de Janeiro, Universidade Federal do Rio de Janeiro, Museu Nacional.
27. Rios-Neto, E. L. G., Miranda-Ribeiro, P., & Potter, J. (1998). I saw it on TV: Television and demographic change in Brazil. Workshop on the Social Dynamics of Fertility Change in developing Countries, National Academy of Sciences, Washington, DC.
28. Rocha, M. E. (1996). O Rei do Gado: Considerações sobre o merchandising. São Paulo: unpublished manuscript.
29. Silverstone, R. (1994). Television and everyday life. New York: Routledge.
30. Sinclair, J. (1999). Latin American television: A global view. New York: Oxford University Press.
31. Sluyter-Beltrão, M. (1993). Interpreting Brazilian telenovelas. In A. Fadul (Ed.), Serial fiction in television: The Latin American telenovelas (pp. 63-76). Sao Paulo: ECA-USP.
32. Straubhaar, J. D. (1982). The development of the telenovela as the pre-eminent form of popular culture in Brazil. Studies in Latin American Popular Culture, 1, 138-150.
33. Straubhaar, J. D. (1988). The reflection of the Brazilian political opening in the telenovela [Soap Opera], 1974-1985. Studies in Latin American Popular Culture, 7, 59-76.
34. Straubhaar, J. D. (1991). Beyond media imperialism: Asymmetrical interdependence and cultural proximity. Critical Studies in Mass Communication, 8, 39-59.
35. Wasko, J. (1994). Hollywood in the information age. Austin, Texas: University of Texas Press.