Segmentation of cinema audiences: An exploratory study applied to young consumers

Journal of Cultural Economics

Volumn 23, Issue 4, 1999, Pages 257-267

  Cuadrado, Manuel ^a   Frasquet, Marta ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Audience; Benefits sought; Cinema; Marketing strategy; Multiplexes; Segmentation

Indexed keywords

EID: 0344166333     PISSN: 08852545     EISSN: 15736997     Source Type: Journal    
DOI: 10.1023/A:1007538005838     Document Type: Article

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