Trust-assuring arguments in B2C e-commerce: Impact of content, source, and price on trust

Journal of Management Information Systems

Volumn 26, Issue 3, 2009, Pages 175-206

  Kim, Dongmin ^a   Benbasat, Izak ^b  

^a UNIVERSITY OF NEW BRUNSWICK   (Canada)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Elaboration likelihood model (ELM); Price; Third party certification; Toulmin argumentation model; Trust; Trust in e commerce; Trust assuring arguments

Indexed keywords

ARGUMENTATION MODEL; E-COMMERCE; ELABORATION LIKELIHOOD MODELS; THIRD PARTY CERTIFICATION; TOULMIN;

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; INTERNET; RETAIL STORES; SALES;

COSTS;

EID: 77749320105     PISSN: 07421222     EISSN: None     Source Type: Journal    
DOI: 10.2753/MIS0742-1222260306     Document Type: Article

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