Swift trust in web vendors: The role of appearance and functionality1

Journal of Organizational and End User Computing

Volumn 21, Issue 1, 2009, Pages 88-108

  Xin, Li ^a   Guang, Rong ^b   Thatcher, Jason B ^b  

^a UNIVERSITY OF NORTH CAROLINA AT PEMBROKE   (United States)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

Appearance features; E commerce; Functionality features; Purchase intention; Swift trust

Indexed keywords

EID: 71949125889     PISSN: 15462234     EISSN: 15465012     Source Type: Journal    
DOI: 10.4018/joeuc.2009092205     Document Type: Article

References (45)