Designs for effective implementation of trust assurances in internet stores

Communications of the ACM

Volumn 53, Issue 2, 2010, Pages 121-126

  Kim, Dongmin ^a   Benbasat, Izak ^b  

^a UNIVERSITY OF NEW BRUNSWICK   (Canada)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

B2C ELECTRONIC COMMERCE; CRITICAL SUCCESS FACTOR; CUSTOMER TRUST; ONLINE MERCHANTS; SET OF CUSTOMERS;

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; RETAIL STORES; RISK ANALYSIS; RISK PERCEPTION; SALES;

INTERNET;

EID: 75749147113     PISSN: 00010782     EISSN: 15577317     Source Type: Journal    
DOI: 10.1145/1646353.1646386     Document Type: Article

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