Drivers of international e-tail performance: The complexities of orientations and resources

Journal of International Marketing

Volumn 18, Issue 1, 2010, Pages 1-22

  Colton, Deborah A ^a   Roth, Martin S ^b   Bearden, William O ^c  

^a ROCHESTER INSTITUTE OF TECHNOLOGY   (United States)

^b Sonoco International Business Department   (United States)

^c UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

e tail; Orientations; Performance; Resources; Strategy

Indexed keywords

EID: 77749289206     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.18.1.1     Document Type: Article

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