Resource endowments, market positioning, and competition in transitional economies: Global and local advertising agencies in Hungary

International Marketing Review

Volumn 26, Issue 1, 2009, Pages 62-89

  Wilson, Rick T ^a   Amine, Lyn S ^b  

^a HOFSTRA UNIVERSITY   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

Author keywords

Advertising agencies; Hungary; Market forces; National economy; Resource management

Indexed keywords

EID: 58849129137     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330910933203     Document Type: Article

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