A Dominance-based Rough Set Approach to customer behavior in the airline market

Information Sciences

Volumn 180, Issue 11, 2010, Pages 2230-2238

  Liou, James J H ^a   Tzeng, Gwo Hshiung ^a,b  

^a KAINAN UNIVERSITY   (Taiwan)

^b NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Customer behavior; Data mining; Dominance; Marketing strategy; Rough set

Indexed keywords

AIRLINE CUSTOMERS; BUSINESS ENVIRONMENTS; CUSTOMER BEHAVIOR; DISCRIMINATE ANALYSIS; DOMINANCE-BASED ROUGH SET APPROACH; LARGE AMOUNTS OF DATA; MARKET SEGMENTATION; MARKETING STRATEGY; PREDICTIVE ABILITIES; ROUGH SET; SET OF RULES;

AIR TRANSPORTATION; COMMERCE; ROUGH SET THEORY; SALES; STRATEGIC PLANNING;

CUSTOMER SATISFACTION;

EID: 77649339941     PISSN: 00200255     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ins.2010.01.025     Document Type: Article

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