An e-customer behavior model with online analytical mining for internet marketing planning

Decision Support Systems

Volumn 41, Issue 1, 2005, Pages 189-204

  Kwan, Irene S Y ^a   Fong, Joseph ^b   Wong, H K ^b  

^a LINGNAN UNIVERSITY   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Customer behavior; Internet marketing; Knowledge discovery; OLAM; Traversal pattern

Indexed keywords

CUSTOMER BEHAVIOR; INTERNET MARKETING; KNOWLEDGE DISCOVERY; OLAM; TRAVERSAL PATTERN;

COGNITIVE SYSTEMS; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; GRAPH THEORY; INTERNET; MARKETING; MATHEMATICAL MODELS; ONLINE SYSTEMS; SERVERS; SOFTWARE PROTOTYPING;

DATA MINING;

EID: 25444436671     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2004.11.012     Document Type: Article

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