Managing customer profitability in a competitive market by continuous data mining

Industrial Marketing Management

Volumn 35, Issue 6, 2006, Pages 715-723

  Wang, Hsiao Fan ^a   Hong, Wei Kuo ^a  

^a NATIONAL TSING HUA UNIVERSITY   (Taiwan)

Author keywords

Customer lifetime value; Customer profitability management; Customer relationship management; Data mining

Indexed keywords

EID: 33745431579     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.06.005     Document Type: Article

References (17)

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