Data mining of association structures to model consumer behaviour

Computational Statistics and Data Analysis

Volumn 38, Issue 4, 2002, Pages 533-541

  Giudici, Paolo ^a   Passerone, Gianluca ^a  

^a UNIVERSITY OF PAVIA   (Italy)

Author keywords

Bayesian model selection; Graphical log linear models; Market basket analysis; Markov Chain Monte Carlo methods; Odds ratios

Indexed keywords

BEHAVIORAL RESEARCH; GRAPHIC METHODS; STATISTICAL METHODS;

CONSUMER BEHAVIOR;

DATA MINING;

NUMERICAL METHOD;

EID: 0037186546     PISSN: 01679473     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-9473(01)00077-9     Document Type: Article

References (8)

1. Markov Chain Monte Carlo method and its application
2. Improving Markov Chain Monte Carlo for data mining
3. Decomposable graphical gaussian model determination
4. Learning Bayesian networks: The combination of knowledge and statistical data
5. Bayesian graphical models for discrete data
6. Modelli associativi per la Market Basket Analysis ed il web mining