Historical perspectives in marketing education: Justification and implementation

Journal of Marketing Education

Volumn 32, Issue 1, 2010, Pages 64-74

  Petkus Jr , Ed ^a  

^a RAMAPO COLLEGE OF NEW JERSEY   (United States)

Author keywords

Critical thinking; Historical research methods; Marketing education; Marketing history

Indexed keywords

EID: 77649247003     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475309335587     Document Type: Article

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