The curiosity in marketing thinking

Journal of Marketing Education

Volumn 29, Issue 1, 2007, Pages 52-62

  Hill, Mark E ^a   McGinnis, John ^a  

^a MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Curiosity; Marketing education; Pedagogy; Questioning; Thinking

Indexed keywords

EID: 33847789954     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475306297385     Document Type: Article

References (58)

1. Ackerman, D. S., Gross, B. L., & Perner, L. (2003). Instructor, student, and employer perceptions on preparing marketing students for changing business landscapes. Journal of Marketing Education, 25, 46-56.
2. Alba, J. W., Broniarczyk, S. M., Shimp, T. A., & Urbany, J. E. (1994). The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data. Journal of Consumer Research, 21, 219-235.
3. Amabile, T. M. (1999). How to kill creativity. In Harvard Business Review on breakthrough thinking (pp. 1-28). Cambridge, MA: Harvard Business School Publishing.
4. Barell, J. (1995). Teaching for thoughtfulness: Classroom strategies to enhance intellectual development (2nd ed.). White Plains, NY: Longman.
5. Berlyne, D. E. (1960). Conflict, arousal and curiosity. New York: McGraw-Hill.
6. Berlyne, D. E. (1965). Curiosity and education. In J. B. Krumboltz (Ed.), Learning and the education process (pp. 67-89). Chicago: Rand McNally.
7. Bonhivert, E., & Bonhivert, E. (1969). Questions children ask. Chicago: Standard Educational Corporation.
8. Bourner, T. (2003). Assessing reflective learning. Education & Training, 45, 267-273.
9. Braun, N. M. (2004). Critical thinking in the business curriculum. Journal of Education for Business, 79, 232-236.
10. Candy, P. C. (1991). Self-direction for lifelong learning. San Francisco: Jossey-Bass.
11. Catterall, M., Maclaran, P., & Stevens, L. (2002). Critical reflection in the marketing curriculum. Journal of Marketing Education, 24, 184-192.
12. Cavalieri, L. A. (1996). The processes of adult learning: Failure as feedback for motivation. In Proceedings of the 1st Triennial Eastern Adult, Continuing, and Distance Research Conference (pp. 35-40). State College, PA: Penn State University Press.
13. Christensen, C. M., & Overdorf, M. (2001). Meeting the challenge of disruptive change. In Harvard Business Review on innovation (pp. 103-130). Cambridge, MA: Harvard Business School Press.
14. Day, H. I., Maynes, F., & Spring, L. (1972). Prior knowledge and the desire for information. Canadian Journal of Behavioral Science, 4, 330-337.
15. Dewey, J. (1910). How we think. Lexington, MA: D.C. Heath.
16. Flaherty, K. (2002, August 4). What should you get out of college? Interviews. The New York Times Education Life, pp. 26-28.
17. Friere, P. (1972). Pedagogy of the oppressed. New York: Penguin.
18. Frontczak, N. T. (1998). A paradigm for the selection, use and development of experiential learning activities in marketing education. Marketing Education Review, 8(3), 25-34.
19. Fry, J. P. (1972). Interactive relationship between inquisitiveness and student control of instruction. Journal of Education Psychology, 63, 459-465.
20. Giambra, L. M., Camp, C. J., & Grodsky, A. (1992). Curiosity and stimulation seeking across the adult life span: Cross-sectional and 6-8-year longitudinal findings. Psychology and Aging, 7, 150-157.
21. Heidegger, M. (1968). What is called thinking? (J. G. Gray, Trans.). New York: Harper & Row. (Original work published 1954)
22. Hill, M. E., & Cromartie, J. (2004). That which is "not:" Forgetting. CMC: Consumption, Markets & Culture, 7(1), 69-98.
23. Hill, M. E., & Herche, J. (2001). Teaching and effectiveness: Another look. Marketing Education Review, 11(2), 19-24.
24. Hill, M. E., McGinnis, J., & Cromartie, J. (2006). The obstacles to marketing thinking. Unpublished manuscript, Montclair State University, Upper Montclair, NJ.
25. Keller, K. L. (1991). Cue compatibility and framing in advertising. Journal of Marketing Research, 28, 42-57.
26. Kim, W. C., & Manborgne, R. (2001). Creating new market space. In Harvard Business Review on innovation (pp. 1-30). Cambridge, MA: Harvard Business School Press.
27. Kleine, S. S. (2002). Enhancing students' role identity as marketing majors. Journal of Marketing Education, 24, 15-23.
28. Lester, R. K., Piore, M. J., & Malek, K. M. (1999). Interpretive management: What general managers can learn from design. In Harvard Business Review on breakthrough thinking (pp. 161-188). Cambridge, MA: Harvard Business School Publishing.
29. Lipman, M. (2003). Thinking in education. Cambridge, UK: Cambridge University Press.
30. Leonard, D., & Rayport, J. F. (1999). Spark innovation through empathic design. In Harvard Business Review on breakthrough thinking (pp. 29-56). Cambridge, MA: Harvard Business School Publishing.
31. Leonard, D., & Straus, S. (1999). Putting your company's whole brain to work. In Harvard Business Review on breakthrough thinking (pp. 57-86). Cambridge, MA: Harvard Business School Publishing.
32. Maslow, A. H. (1970). Motivation and personality (2nd ed.). New York: Harper & Row.
33. Maw, W. H., & Maw, E. W. (1961). Nonhomeostatic experiences as stimuli of children with high curiosity. California Journal of Educational Research, 12 (2), 57 - 61.
34. Maw, W. H., & Maw, E. W. (1978). Nature and assessment of human curiosity. In C. Izard (Ed.), Human emotions (pp. 526-571). New York: Plenum.
35. McCorkle, D. E., Alexander, J. F., Reardon, J., & Kling, N. (2003). Developing self-marketing skills: Are marketing students prepared for the job search? Journal of Marketing Education, 25, 196-207.
36. McIntyre, F. S., Hite, R. E., & Rickard, M. K. (2003). Individual characteristics and creativity in the marketing classroom: Exploratory insights. Journal of Marketing Education, 25, 143-149.
37. Morley, E., & Silver, A. (1999). A film director's approach to managing creativity. In Harvard Business Review on breakthrough thinking (pp. 87-116). Cambridge, MA: Harvard Business School Publishing.
38. Morris, C. D., Bransford, J. D., & Franks, J. J. (1977). Levels of processing versus transfer appropriate processing. Journal of Verbal Learning and Verbal Behavior, 16, 519-533.
39. O'Brien, E. M., & Deans, K. R. (1995). The positioning of marketing education: A student versus employer perspective. Marketing Intelligence and Planning, 13(2), 47-52.
40. Olson, E. (1986). Measurement of curiosity in junior high students. Unpublished doctoral dissertation, Iowa State University.
41. Pappu, R. (2004). Why do undergraduate marketing majors select marketing as a business major? Evidence from Australia. Journal of Marketing Education, 26, 31-41.
42. Peltier, J. W., Hay, A., & Drago, W. (2005). The reflective learning continuum: Reflecting on reflection. Journal of Marketing Education, 27, 250-263.
43. Piaget, J. (1952). The language and thought of a child. New York: World.
44. Reeve, J. (1989). The interest-enjoyment distinction in intrinsic motivation. Motivation and Emotion, 13, 83-103.
45. Reeve, J. (1992). Understanding motivation and emotion. Fort Worth, TX: Harcourt Brace.
46. Reio, T. G., Jr. (1997). Effects of curiosity on socialization-related learning and job performance in adults. Unpublished doctoral dissertation, Virginia Polytechnic and State University, Falls Church.
47. Rigol, R. M. (1994). Fairy tales and curiosity: Exploratory behavior in literature for children or the futile attempt to keep girls from the spindle. In H. Keller, K. Schneider, & B. Hinderson (Eds.), Curiosity and exploration (pp. 259-284). New York/Berlin: Springer-Verlag.
48. Rodrique, J. R., Olson, K. R., & Markley, R. P. (1987). Induced mood and curiosity. Cognitive Therapy and Research, 11, 101-106.
49. Sanitt, N. (1996). Science as a questioning process. London: Institute of Physics Publishing.
50. Smart, D. T., Kelley, C. A., & Conant, J. S. (1999). Marketing education in the Year 2000: Changes observed and challenges anticipated. Journal of Marketing Education, 21, 206-216.
51. Smart, D. T., Kelley, C. A., & Conant, J. S. (2003). Mastering the art of teaching: Pursuing excellence in a new millennium. Journal of Marketing Education, 25, 71-78.
52. Smith, L. W., & Van Doren, D. C. (2004). The reality-based learning method: A simple method for keeping teaching activities relevant and effective. Journal of Marketing Education, 26, 66-74.
53. Titus, P. A. (2000). Marketing and the creative problem-solving process. Journal of Marketing Education, 22, 225-235.
54. Van Doren, D. C., & Smith, D. B. (1999). Scenario planning: A new approach to teaching marketing strategy. Journal of Marketing Education, 21, 146-155.
55. Vidler, D. C., & Rawan, H. R. (1975). Further validation of a scale of academic curiosity. Psychological Reports, 37, 115-118.
56. Von Hippel, E., Thomke, S., & Sonnack, M. (2001). Creating breakthroughs at 3M. In Harvard Business Review on innovation (pp. 31-54). Cambridge, MA: Harvard Business School Press.
57. Werbach, K. (2000). Syndication: The emerging model for business in the Internet era. Harvard Business Review, 78(3), 85-93.
58. Young, M. R. (2005). The motivational effects of the classroom environment in facilitating self-regulated learning. Journal of Marketing Education, 27, 25-40.