Recency planning

Journal of Advertising Research

Volumn 37, Issue 4, 1997, Pages 61-65

  Ephron, Erwin ^a,b  

^a Ephron Papazian and Ephron Inc

^b Media Directors Council

Author keywords

[No Author keywords available]

Indexed keywords

EID: 54449083965     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (19)

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