The determinants of new service development: Service characteristics, market orientation, and actualizing innovation effort

Technovation

Volumn 30, Issue 4, 2010, Pages 265-277

  Jaw, Chyi ^a   Lo, Jyue Yu ^a   Lin, Yi Hsing ^a  

^a NATIONAL YUNLIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Innovation efforts; Market orientation; New service development; Service characteristics

Indexed keywords

CONCEPTUAL FRAMEWORKS; EMPIRICAL EVIDENCE; GENERALIZED MODELS; IN-DEPTH INTERVIEWS; MARKET ORIENTATION; MIXED METHOD; NEW SERVICE DEVELOPMENT; SERVICE CHARACTERISTICS; SERVICE FIRMS; SERVICE INDUSTRIES; SERVICE MANAGERS; SURVEY RESEARCH;

RESEARCH;

COMMERCE;

EID: 76749154990     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2009.11.003     Document Type: Article

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