Behavioral approaches to marketing strategy implementation

Marketing Intelligence & Planning

Volumn 19, Issue 6, 2001, Pages 400-408

  Dobni, Brooke ^a   Dobni, Dawn ^a   Luffman, George ^b  

^a UNIVERSITY OF SASKATCHEWAN   (Canada)

^b BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Consumer behaviour; Interaction; Market orientation; Strategy

Indexed keywords

EID: 84986052241     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500110405405     Document Type: Article

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