Multicampaign assignment problem

IEEE Transactions on Knowledge and Data Engineering

Volumn 18, Issue 3, 2006, Pages 405-414

  Kim, Yong Hyuk ^a,b,c   Moon, Byung Ro ^a,b  

^a Seoul National University ^*

^b Seoul National University   (South Korea)

^c Seoul National University   (South Korea)

Author keywords

Dynamic programming; Heuristic algorithms; Multicampaign assignment; Personalized marketing

Indexed keywords

ALGORITHMS; CUSTOMER SATISFACTION; DYNAMIC PROGRAMMING; EFFICIENCY; HEURISTIC METHODS; OPTIMIZATION; PROBLEM SOLVING;

INDIVIDUAL CAMPAIGNS; MULTICAMPAIGN ASSIGNMENT; PERSONALIZED MARKETING; PROBLEM FORMULATION;

MARKETING;

EID: 31644433355     PISSN: 10414347     EISSN: None     Source Type: Journal    
DOI: 10.1109/TKDE.2006.49     Document Type: Article

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