Fuzzy modeling of client preference from large data sets: An application to target selection in direct marketing

IEEE Transactions on Fuzzy Systems

Volumn 9, Issue 1, 2001, Pages 153-163

  Setnes, Magne ^a   Kaymak, Uzay ^b  

^a Heineken Technical Services   (Netherlands)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

Client segmentation; Direct marketing; Fuzzy clustering; Fuzzy systems

Indexed keywords

COMPUTATIONAL METHODS; DATABASE SYSTEMS; MARKETING; STATISTICAL METHODS;

CLIENT PREFERENCE; DATA SETS; DIRECT MARKETING; FUZZY CLUSTERING; TARGET SELECTION;

FUZZY SETS;

EID: 0035245385     PISSN: 10636706     EISSN: None     Source Type: Journal    
DOI: 10.1109/91.917121     Document Type: Article

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