Global integration of brands and new product development at general motors

Journal of Product Innovation Management

Volumn 27, Issue 1, 2010, Pages 49-65

  Townsend, Janell D ^a   Cavusgil, S Tamer ^b   Baba, Marietta L ^c  

^a OAKLAND UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

^c MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BRAND MANAGEMENT; COMPETITIVE ADVANTAGE; COMPLEX INTERACTION; DYNAMIC CAPABILITIES; ENVIRONMENTAL CHARACTERISTIC; EVOLUTIONARY HISTORY; GENERAL MOTORS; GEOGRAPHIC MARKET; GLOBAL BRANDS; GLOBAL COORDINATION; GLOBAL INTEGRATION; GLOBAL MARKET; GLOBAL ORGANIZATION; MOVING PRODUCT; NEW PRODUCT DEVELOPMENT; PRODUCT DEVELOPMENT PROCESS; QUALITATIVE RESEARCH;

COMPETITION; COORDINATION REACTIONS; INTERNATIONAL TRADE;

PRODUCT DEVELOPMENT;

EID: 71949090835     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2009.00699.x     Document Type: Article

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