The framework of a global company: A conceptualization and preliminary validation

Industrial Marketing Management

Volumn 33, Issue 8, 2004, Pages 711-716

  Cavusgil, S Tamer ^a   Yeniyurt, Sengun ^a   Townsend, Janell D ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Global business practices; Global company; Global coordination; Metrics

Indexed keywords

EID: 7044251908     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2003.01.001     Document Type: Article

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