A re-examination of B2B sales performance

Journal of Business and Industrial Marketing

Volumn 24, Issue 8, 2009, Pages 598-610

  Zallocco, Ronald ^a   Pullins, Ellen Bolman ^a   Mallin, Michael L ^a  

^a UNIVERSITY OF TOLEDO   (United States)

Author keywords

Business to business marketing; Qualitative research; Sales force; Sales management

Indexed keywords

EID: 71849096589     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620910999466     Document Type: Article

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