The effects of firm resources on trade show performance: How do trade show marketing processes matter?

Journal of Business and Industrial Marketing

Volumn 23, Issue 1, 2008, Pages 35-47

  Li, Ling Yee ^a  

^a LINGNAN UNIVERSITY   (Hong Kong)

Author keywords

Customer relations; Marketing; Promotional methods; Resource allocation; Sales campaigns; Trade fairs

Indexed keywords

EID: 37549036664     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810841470     Document Type: Article

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