Market orientation of small ethnic minority-owned hospitality firms

International Journal of Hospitality Management

Volumn 29, Issue 1, 2010, Pages 148-156

  Altinay, Levent ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Break out; Ethnicity; Market orientation; Turkish; United Kingdom

Indexed keywords

EID: 71549167582     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2009.07.004     Document Type: Article

References (54)

1. Agarwal S., Erramilli M.K., and Dev C. Market orientation and performance in service firms: role of innovation. Journal of Services Marketing 17 1 (2003) 68-82
2. Altinay L., and Altinay E. Determinants of ethnic minority entrepreneurial growth in the catering sector. The Service Industries Journal 26 2 (2006) 203-221
3. Altinay L., and Altinay E. Marketing strategies of ethnic minority businesses in the UK. The Service Industries Journal 28 (2008) 1-14
4. Atkinson J., and Hurstfield J. Annual small business survey. Executive Summary (2003)
5. Barrett G., Jones T., McEvoy D., and McGoldrick C. The economic embeddedness of immigrant enterprise in Britain. International Journal of Entrepreneurial Behaviour and Research 8 1/2 (2002) 11-31
6. Basu A., and Altinay E. The interaction between culture and entrepreneurship in London's immigrant business. International Small Business Journal 20 4 (2002) 371-394
7. Basu A., and Goswami A. Determinants of South Asian entrepreneurial growth in Britain: a multivariate analysis. Small Business Economics 13 (1999) 57-70
8. Blackburn R., Bannon K., and Odamtten T. Reaching businesses through community based organisations: evidence from the business advice beneficiaries. Reflex Project, ESF Community Initiative (EQUAL 2001) Action (2005) 3
9. Blankson C., and Stokes D. Marketing practices in the UK small business sector. Marketing Intelligence and Planning 20 1 (2002) 49-61
10. Bowie D., and Buttle F. Hospitality Marketing (2004), Butterworth Heinemann, Oxford
11. Burton D. Ethnicity, identity and marketing: a critical review. Journal of Marketing Management 16 (2000) 853-877
12. Cano R.C., Carrillat A.F., and Jaramillo F. A meta-analysis of the relationship between market orientation and business performance: evidence from five continents. International Journal of Research in Marketing 21 (2004) 179-200
13. Carson D., and Cromie S. Market planning in small enterprises: a model and some empirical evidence. The Journal of Consumer Marketing 7 3 (1990) 5-17
14. Coviello N., Winklhofer H., and Hamilton K. Marketing practices and performance of small service firms: an examination in the tourism accommodation sector. Journal of Service Research 9 38 (2006) 38-58
15. Deng S., and Dart J. Measuring market orientation: a multi-factor, multi-item approach. Journal of Marketing Management 10 8 (1994) 725-742
16. Dustmann C., Fabbri F., Preston I., and Wadsworth J. Labour market performance of immigrants in the UK labour market. Home Office Online Report (2003)
17. Easterby-Smith M., Thorpe R., and Lowe A. Management Research: An Introduction (1999), Sage, London
18. Egeren M.V., and O'Connor S. Drivers of market orientation and performance in small firms. Journal of Services Marketing 12 1 (1998) 39-58
19. Gray B., Matear S., Boshoff C., and Matheson P. Developing a better measure of market orientation. European Journal of Marketing 32 9-10 (1998) 884-903
20. Guo C. Market orientation and business performance. European Journal of Marketing 36 9-10 (2002) 1154-1163
21. Han J.K., Kim N., and Srivastava R.K. Marketing orientation performance: is innovation a missing link?. Journal of Marketing 62 (1998) 30-45
22. Harris L.C., and Watkins P. The impediments to developing a market orientation: an exploratory study of small UK hotels. International Journal of Contemporary Hospitality Management 10 6 (1998) 221-226
23. Hemmington N. Sampling. In: Brotherton B. (Ed). The Handbook of Contemporary Hospitality Management Research (1999), Wiley, New York 244-245
24. Hogarth-Scott S., Watson K., and Wilson N. Do small businesses have to practice marketing to survive and grow?. Marketing Intelligence and Planning 14 1 (1996) 6-18
25. Hurley R.F., and Hult M.T. Innovation, market orientation, and organisational learning: an integration and empirical examination. Journal of Marketing 62 3 (1998) 42-54
26. Iyer G.R., and Shapiro J.M. Ethnic entrepreneurial and marketing systems: implications for the global economy. Journal of International Marketing 7 4 (1999) 83-110
27. Jamal A. Marketing in a multicultural world: the interplay of marketing, ethnicity, and consumption. European Journal of Marketing 37 11/12 (2003) 1599-1620
28. Jamal A. Playing to win: an explorative study of marketing strategies of small ethnic retail entrepreneurs in the UK. Journal of Retailing and Consumer Services 12 (2005) 1-13
29. Jaworski B.J., and Kohli A. Market orientation: antecedents and consequences. Journal of Marketing 57 (1993) 53-70
30. Kara A., Spillan J.E., and DeShields O.W. The effect of a market orientation on business performance: a study of small-sized service retailers using MARKOR scale. Journal of Small Business Management 43 2 (2005) 105-118
31. Kirca A.H., Jayachandran S., and Bearden W.O. Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance. Journal of Marketing 69 (2005) 24-41
32. Kohli A.K., and Jaworski B.J. Market orientation: the construct, research propositions, and managerial implications. Journal of Marketing 54 (1990) 1-18
33. Matsuno K., Mentzer J.T., and Rentz J.O. A conceptual and empirical comparison of the three market orientation scales. Journal of Business Research 58 (2005) 1-8
34. McCartan-Quinn D., and Carson D. Issues which impact upon marketing in small firms. Small Business Economics 21 2 (2003) 201-213
35. Narver J.C., and Slater S.F. The effect of a market orientation on business. Profitability. Journal of Marketing 54 (1990) 20-35
36. O'Donnell A., and Cummins D. The use of qualitative methods to research networking in SMEs. Qualitative Market Research: An International Journal 2 2 (1999) 82-91
37. Pelham A.M. Market Orientation and other potential influences on performance in small and medium-sized manufacturing firms. Journal of Small Business Management 38 (2000) 48-67
38. Quintana-Déniz A., Beerli-Palacio A., and Martín-Santana D.J. Human resource systems as antecedents of hotel industry market orientation: an empirical study in the Canary Islands, Spain. International Journal of Hospitality Management 26 4 (2007) 854-870
39. Ram M., and Hillin G. Achieving 'break-out': developing mainstream ethnic minority businesses. Small Business and Enterprise Development 1 2 (1994) 15-21
40. Robson C. Real World Research. 2nd ed. (2002), Blackwell, Oxford
41. Ruyter K., and Scholl N. Positioning qualitative market research: reflections from theory and practice. Qualitative Market Research: An International Journal 1 1 (1998) 7-14
42. Sin Y.M.L., Tse B.C.A., Heung S.C.V., and Yim K.H.F. An analysis of the relationship between market orientation and business performance in the hotel industry. International Journal of Hospitality Management 24 4 (2005) 555-577
43. Siu W.S., and Kirby D.A. Approaches to small firm marketing: a critique. European Journal of Marketing 32 1-2 (1998) 40-60
44. Siu W.S., Zhu Y., and Kirby D.A. The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK. Journal of Small Business and Enterprise Development 10 1 (2003) 25-39
45. Slater S.F., and Narver J.C. Does competitive environment moderate the market orientation-performance relationship?. Journal of Marketing 58 (1994) 46-55
46. Strauss A.L., and Corbin J. The Basics of Qualitative Research: Grounded Theory Procedures and Techniques (1990), Sage, Newbury Park
47. Turkish Business Guide. Turkish Business Guide (2003), Londra Gazete, London
48. Turkish Business Guide. Turkish Business Guide (2004), Londra Gazete, London
49. Turkish Business Guide. Turkish Business Guide (2005), Londra Gazete, London
50. Turkish Business Guide. Turkish Business Guide (2006), Londra Gazete, London
51. Tzokas T., Carter S., and Kyriazopoulous P. Marketing and entrepreneurial orientation in small firms. Enterprise and Innovation Management Studies 2 1 (2001) 19-33
52. Verhees J., and Meulenberg M. Market orientation, innovativeness, product innovation, and performance in small firms. Journal of Small Business Management 42 2 (2004) 134-154
53. Waldinger R., Aldrich H., and Ward R. Ethnic Entrepreneurs: Immigrant Business in Industrial Societies (1990), Sage, London
54. Werbner P. Renewing an industrial past: British Pakistani entrepreneurship in Manchester. Migration 8 (1990) 7-41