Positioning qualitative market research: Reflections from theory and practice

Qualitative Market Research: An International Journal

Volumn 1, Issue 1, 1998, Pages 7-14

  de Ruyter, ko ^a   Scholl, Norbert ^b  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b Research International   (Netherlands)

Author keywords

Qualitative market research; Reliability; Trends; Validity

Indexed keywords

EID: 0442270942     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522759810197550     Document Type: Review

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