The interplay of environment and culture in small firm marketing: A comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK

Journal of Small Business and Enterprise Development

Volumn 10, Issue 1, 2003, Pages 25-39

  Siu, Wai Sum ^a   Zhu, Y ^b   Kirby, David A ^c  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^c UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 28444444300     PISSN: 14626004     EISSN: None     Source Type: Journal    
DOI: 10.1108/14626000310461196     Document Type: Article

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