Spinning the web: The interplay of web design features and product types

Journal of Website Promotion

Volumn 3, Issue 3-4, 2008, Pages 196-212

  Lepkowska, Elzbieta ^a   Eifler, Andrew ^b  

^a SKIDMORE COLLEGE   (United States)

^b NONE   (United States)

Author keywords

Consumer evaluation; Fcb grid; Online marketing; Website design

Indexed keywords

EID: 71449113524     PISSN: 15533611     EISSN: 1553362X     Source Type: Journal    
DOI: 10.1080/15533610802077289     Document Type: Article

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