Decision waves: Consumer decisions in today's complex world

European Journal of Marketing

Volumn 39, Issue 1-2, 2005, Pages 216-230

  Lye, Ashley ^a   Shao, Wei ^a   Rundle Thiele, Sharyn ^a   Fausnaugh, Carolyn ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b FLORIDA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Consumers; Decision making; Decision theory

Indexed keywords

EID: 18844460939     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510572098     Document Type: Article

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