Searching for information in marketspace: does the form - product or service - matter?

Journal of Services Marketing

Volumn 11, Issue 5, 1997, Pages 303-316

  Venkatraman, Meera ^a   Roy Dholakia, Ruby ^b  

^a SUFFOLK UNIVERSITY   (United States)

^b UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

Competition; Consumer behaviour; Services marketing; Telecommunications

Indexed keywords

EID: 84986104511     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049710175999     Document Type: Review

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