Convergent interviewing to build a theory in under-researched areas: Principles and an example investigation of Internet usage in inter-firm relationships

Qualitative Market Research: An International Journal

Volumn 6, Issue 4, 2003, Pages 236-247

  Rao, Sally ^a   Perry, Chad ^b  

^a UNIVERSITY OF ADELAIDE   (Australia)

^b SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

Internet; Interviews; Qualitative research; Relationship marketing

Indexed keywords

EID: 84993090865     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750310495328     Document Type: Article

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