Consumer e-tailer choice strategies at on-line shopping comparison sites

International Journal of Electronic Commerce

Volumn 11, Issue 3, 2007, Pages 135-159

  Su, Bo Chiuan ^a  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

Author keywords

Comparison shopping; Electronic commerce; Experimental design; Information processing; Multinomial logit analysis

Indexed keywords

EID: 34248582843     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415110305     Document Type: Article

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