Modelling consumer behavioural intentions towards food with implications for marketing quality low-input and organic food

Food Quality and Preference

Volumn 21, Issue 1, 2010, Pages 100-111

  Ness, Mitchell R ^a   Ness, Mitchell ^a   Brennan, Mary ^a   Oughton, Elizabeth ^a   Ritson, Christopher ^a   Ruto, Eric ^a  

^a NEWCASTLE UNIVERSITY   (United Kingdom)

Author keywords

Consumer behavioural intentions; Perceived quality; Perceived value; Quality low input food and organic food; Satisfaction; Structural equation model

Indexed keywords

EID: 70449524663     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2009.08.012     Document Type: Article

References (97)

1. Ajzen J. The theory of planned behaviour. Organisational Behaviour and Human Decision Processes 50 (1991) 179-211
2. Ajzen J., and Fishbein M. Understanding attitudes and predicting social behaviour (1980), Prentice-Hall Inc., Englewood Cliffs, NJ, USA
3. Amos. Amos Versions 8, 16 (2007), Amos Development Corporation, Spring House, PA, USA
4. Andersen, E. S. (1994). The evolution of credence goods: A transaction approach to product specification and quality control. MAPP Working Paper No. 21. The Aarhus School of Business, Aarhus, Denmark: MAPP.
5. Anderson E.W., Fornell C., and Lehmann D.R. Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing 58 (1994) 53-66
6. Arvola A., Vassallo M., Dean M., Lampila P., Saba A., Lähteenmäki L., et al. Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour. Appetite 50 (2008) 443-454
7. Bech-Larsen, T., Nielsen, N. A., Grunert, K., & Sørensen, E. (1996). Means-end chains for low involvement products - A study of Danish consumers' cognitions regarding different applications of vegetable oil. Working Paper No. 41. The Aarhus School of Business, Aarhus, Denmark: MAPP.
8. Biong H. Satisfaction and loyalty to suppliers within the grocery trade. European Journal of Marketing 27 (1993) 21-38
9. Bloemer J.M.M., and de Ruyter K. On the relationship between store image, store satisfaction and store loyalty. European Journal of Marketing 32 (1998) 499-513
10. Bloemer J.M.M., and Kasper H.D.P. The complex relationship between customer satisfaction and brand loyalty. Journal of Economic Psychology 16 (1995) 311-329
11. Bloemer J.M.M., and Lemmink G.A.M. The importance of customer satisfaction in explaining brand and dealer loyalty. Journal of Marketing Management 8 (1992) 351-364
12. Bogers R.P., Brug J.P., van Assema J.P., and Dagnelie P.C. Explaining fruit and vegetable consumption: The Theory of Planned Behaviour and misconception of personal intake levels. Appetite 42 (2004) 157-166
13. Bou-Llusar J.C., Camisón-Zornoza C., and Escrig-Tena A.B. Measuring the relationship between firm perceived quality and customer satisfaction and its influence on purchase intentions. Total Quality Management 12 (2001) 719-734
14. Bredahl L. Consumers' cognitions with regard to genetically modified foods. Results of a qualitative study in four countries. Appetite 33 (1999) 343-360
15. Brislin R.W. Back-translation for cross-cultural research. Journal of Cross-Cultural Psychology 1 (1970) 185-216
16. Browne M.W., and Cudeck R. Alternative ways of assessing model fit. In: Bollen K.A., and Long J.S. (Eds). Testing structural equation models (1993), Sage Publications, Newbury Park, CA, USA 136-162
17. Cassel C., and Eklöf J.A. Modelling customer satisfaction and loyalty on aggregate levels: Experience from the ECSI pilot study. Total Quality Management 12 (2001) 834-841
18. Cook A.J., Kerr G.N., and Moore K. Attitudes and intentions towards purchasing GM food. Journal of Economic Psychology 23 (2002) 557-572
19. Crié D. Loyalty-generating products and the new marketing paradigm. Journal of Targeting, Measurement and Analysis for Marketing 12 (2004) 242-255
20. Cronin J.J., Brady M.K., and Hult G.M. Assessing the effects of quality, value and customer satisfaction on consumer behavioural intentions in service environments. Journal of Retailing 76 (2000) 193-218
21. De Vellis R.F. Scale development: Theory and application. 2nd ed. (2003), Sage Publications, London, UK
22. Dick A.S., and Basu K. Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science 22 (1994) 99-113
23. Dodds W.B., and Monroe K.B. The effect of brand and price information on subjective product evaluations. In: Hirschman E.C., and Holbrook M.B. (Eds). Advances in consumer research Vol. 12 (1985), Association for Consumer Research, Provo, UT, USA 85-90
24. Dodds W.B., Monroe K.B., and Grewal D. Effects of price, brand and information on buyers' product evaluations. Journal of Marketing Research 28 (1991) 307-319
25. Ennew C.T., and Binks M.R. Impact of participative service relationships on quality, satisfaction and retention: An exploratory study. Journal of Business Research 46 (1999) 121-123
26. Fishbein M., and Ajzen I. Belief, attitude, intention and behaviour (1975), Addison-Wesley, Reading, MA, USA
27. Fornell C. A national customer satisfaction barometer: The Swedish experience. Journal of Marketing 56 (1992) 1-21
28. Fornier, S. (1994). A consumer-based relationship framework for strategic brand management. Unpublished Ph.D. dissertation, University of Florida.
29. Fotopoulos C., Krystallis A., and Ness M.R. Wine produced by organic grapes in Greece. Using means-end chains analysis to reveal organic buyers' purchasing motives in comparison to the non-buyers. Food Quality and Preference 14 (2003) 549-566
30. Francois, M., & Sylvander, B. (2006). Consumer perceptions and behaviour regarding organic and low input foods. Report from Subproject 1, Consumer Expectations and Attitudes, European Community Sixth Framework Programme for Research, Technological Development and Demonstration Activities, for the Integrated Project QUALITYLOWINPUTFOOD, FP6-FOOD-CT-2003- 506358. URL document. http://www.qlif.org/research/sub1/pub/1_1_2_GRET.pdf (accessed on 8.10.08).
31. Garbarino E., and Johnson M.S. The different roles of satisfaction, trust and commitment in customer relationships. Journal of Marketing 63 (1999) 70-87
32. Grunert K.G. Food quality - A means-end perspective. Food Quality and Preference 6 (1995) 171-176
33. Grunert K.G. What's in a steak? A cross-cultural study on the quality perception of beef. Food Quality and Preference 8 (1997) 157-174
34. Grunert K.G. How consumers perceive food quality. In: Frewer L., and van Trijp H. (Eds). Understanding consumers of food products (2007), Woodhead Publishing Limited, Abington, Cambridge, England 191-199
35. Grunert K.G., Hartvig L.H., Madsen T.K., and Baadsgaard A. Market orientation in food and agriculture (1996), Kluwer, Dordrecht
36. Gutman J. A means-end chain model based on consumer categorization processes. Journal of Marketing 46 (1982) 60-72
37. Hair Jr. J.R., Black W.C., Babin B., Anderson R.E., and Tatham R.L. Multivariate data analysis. 6th ed. (2006), Pearson Education Inc., Upper Saddle River, NJ, USA
38. Hallowell R. The relationships of customer satisfaction, customer loyalty, and profitability: An empirical study. International Journal of Service Industry Management 7 (1996) 27-42
39. Harpaz I. The essence of performing meaningful comparative international survey research. In: Punnett B.J., and Shenkar O. (Eds). Handbook for International Management Research. 2nd ed. (2003), University of Michigan Press, Ann Arbor, MI, USA 17-48
40. Holbrook M.B. Introduction to consumer value. In: Holbrook M.B. (Ed). Consumer value: A framework for analysis and research (1999), Routledge, London 1-28
41. Hoyle R.H., and Panter A.T. Writing about structural equation models. In: Hoyle R.H. (Ed). Structural equation modeling: Concepts issues and applications (1995), Sage Publications, London 158-176
42. Hu L.-T., and Bentler P.M. Evaluating model fit. In: Hoyle R.H. (Ed). Structural equation modeling: Concepts issues and applications (1995), Sage Publications, London 76-90
43. Jaeger S.R., and MacFie H.J.H. The effect of advertising format and means-end information on consumer expectations for apples. Food Quality and Preference 12 (2001) 189-205
44. Janssen, M., Heid, A., & Hamm, U. (in press). Is there a promising market in-between organic and conventional food? Analysis of consumer preferences. Renewable Agriculture and Food Systems.
45. Johnson M.D., and Gustafson A. Improving customer satisfaction, loyalty and profit: An integrated measurement and management system (2000), Jossey Bass, San Francisco, CA, USA
46. Kalafatis S.P., Pollard M., East R., and Tsogas M.H. Green marketing and Ajzen's Theory of Planned Behaviour: A cross-market examination. Journal of Consumer Marketing 16 (1999) 441-460
47. Kaplan R.S., and Norton D.P. The balanced scorecard: Translating strategy into action (1996), Harvard Business School Press, Boston, MA, USA
48. Keillor B.D., Hult G.T.M., and Kandemir D. A study of the service encounter in eight countries. Journal of International Marketing 12 (2004) 9-35
49. Kondo Y. Customer satisfaction: How can I measure it?. Total Quality Management 12 (2001) 867-872
50. Kotler P., Armstrong G., Saunders S., and Wong V. Principles of marketing. European ed. (1996), Prentice Hall, Hemel Hempstead, England
51. Kristensen K., Juhl H.J., and Østergaard P. Customer satisfaction: Some results for European retailing. Total Quality Management 12 (2001) 890-897
52. La Barbara P.A., and Mazursky D. A longitudinal assessment of consumer satisfaction/dissatisfaction: The dynamic aspect of the cognitive process. Journal of Marketing Research November (1983) 393-404
53. McGrath J.E. Dilemmatics: The study of research choices and dilemmas. American Behavioural Scientist 25 (1981) 179-210
54. Midmore, P., Naspetti, S., Sherwood, A.-M., Vairo, D., Wier, M., & Zanoli, R. (2005). Consumer attitudes to quality and safety of organic and low input foods: A review. Report from Subproject 1, Consumer Expectations and Attitudes, European Community Sixth Framework Programme for Research, Technological Development and Demonstration Activities, for the Integrated Project QUALITYLOWINPUTFOOD, FP6-FOOD-CT-2003- 506358. URL document. http://www.qlif.org/research/sub1/pub/1_1_1_UWAL.pdf (accessed on 8.10.08).
55. Nelson P. Information and consumer behaviour. Journal of Political Economy 78 (1970) 311-329
56. Nelson P. Advertising as information. Information and consumer behaviour. Journal of Political Economy 82 (1974) 729-754
57. Nunally J.C. Psychometric theory. 2nd ed. (1978), McGraw Hill, New York, NY, USA
58. O'Doherty Jensen, K., Lund, T. B., Ayers, N., & Naspetti, S. (in press). The emergence of a mindset among consumers of organic food: British, Danish and Italian narratives compared.
59. Oliver R.L. Whence consumer loyalty?. Journal of Marketing 63 (1999) 33-44 (Special Issue)
60. Oliver R.L. Value as excellence in the consumption experience. In: Holbrook M.B. (Ed). Consumer value: A framework for analysis and research (1999), Routledge, London 43-62
61. Olsen S.O. Comparative evaluation and relationship between quality, satisfaction and repurchase loyalty. Journal of the Academy of Marketing Science 30 (2002) 240-249
62. Olsen S.O., Heide M., Dopici D.C., and Toften K. Explaining intention to consume a new fish product: A cross-generational and cross-cultural comparison. Food Quality and Preference 19 (2008) 618-627
63. Olson J.C., and Jacoby J. Cue utilisation in the quality perception process. In: Venkatesan M. (Ed). Proceedings of the Third Annual Conference for Consumer Research (1972), Association for Consumer Research, Chicago, Chicago 169-179
64. Peng T.K., Peterson M.F., and Shyi Y.-P. Quantitative methods in cross-national management research: Trends and equivalence issues. Journal of Organisational Behaviour 12 (1991) 87-107
65. Porter M. Competitive advantage: Creating and sustaining superior performance (1985), Free Press, New York, NY, USA
66. Poulsen C.S., Juhl H.J., Kristensen K., Bech A.C., and Engelund E. Quality guidance and quality formation. Food Quality and Preference 7 (1996) 127-135
67. Preacher, K. J., & Leonardelli, G. J. (2006). Calculation for the Sobel test: An interactive calculation tool for mediation tests. URL document. http://www.psych.ku.edu/preacher/sobel/sobel.htm (accessed on 2.08.07).
68. Reiche, B. S., & Harzig, A.-W. (2007). Key issues in International Survey Research. URL document. http://www.harzig.com/intresearch_keyissues.htm (accessed on 14.06.09).
69. Richter, T. (2006). Review of organic market development in Europe - from OFCAP to QLIF. Paper presented at Joint Organic Congress, Odense, Denmark, May 30-31, 2006.
70. Robinson J.P., Shaver P.R., and Wrightman L.S. Criteria for scale selection and evaluation. In: Robinson J.P., Shaver P.R., and Wrightman L.S. (Eds). Measures of personality and social psychological attitudes (1991), Academic Press, San Diego, CA, USA 1-13
71. Rust R.T., and Oliver R.L. Service quality: Insights and managerial implications from the frontier. In: Rust R.T., and Oliver R.L. (Eds). Service quality: New directions in theory and practice (1994), Sage Publications, New York, NY, USA 1-19
72. Saba A., and Vassallo M. Consumer attitudes toward the use of gene technology in tomato production. Food Quality and Preference 13 (2002) 13-21
73. Sekaran U. Methodological and theoretical issues and advancements in cross-cultural research. Journal of International Business Studies 14 (1983) 61-73
74. Selnes F. An examination of the effect of product performance on brand reputation, satisfaction and loyalty. European Journal of Marketing 27 (1993) 19-23
75. Singh J. Measurement issues in cross-cultural research. Journal of International Business Studies 26 (1995) 597-619
76. Sobel M.E. Asymptotic intervals for indirect effects in structural equations models. In: Leinhart S. (Ed). Sociology methodology (1982), Jossey Bass, San Francisco, CA, USA 213-290
77. Soil Association. (2009). Organic market report 2009. URL document. http://www.soilassociation.org/LinkClick.aspx?fileticket=GPynfoJoPH0% £D&tabid=116 (accessed on 7.05.09).
78. Sørensen, E., Grunert, K., & Nielsen, N. A. (1996). The impact of product experience, product involvement and verbal processing style on consumers' cognitive structures with regard to fresh fish. Working Paper No. 42. The Aarhus School of Business, Aarhus, Denmark: MAPP.
79. Sparks P., and Shepherd R. Self-identity and the Theory of Planned Behaviour: Assessing the role of identification with "Green Consumerism". Social Psychology Quarterly 55 (1992) 388-399
80. SPSS. SPSS for Windows Version 15 (2006), SPSS Inc., Chicago, IL, USA
81. Steenkamp J.-B.E.M. Product quality: An investigation into the concept and how it is perceived by consumers (1989), Gorcum, Assen
82. Steenkamp J.-B.E.M. Dynamics in consumer behaviour with respect to agricultural and food products. In: Wierenga B., Van Tilberg A., Grunert K., Benedict J.-B.E.M., and Wedel B. (Eds). Agricultural marketing and consumer behaviour in a changing world (1997), Kluwer Academic Publishers, Dordrecht, The Netherlands 15-38
83. Steenkamp J.-B.E.M., and Baumgartner H. Assessing measurement invariance in cross-national consumer research. Journal of Consumer Research 25 (1998) 78-90
84. Steenkamp J.-B.E.M., and Van Trijp H.C.M. Quality guidance. A consumer-based approach to food quality improvement using partial least squares. European Review of Agricultural Economics 23 (1996) 195-215
85. Stein J.A., Lee J.W., and Jones P.S. Assessing cross-cultural differences through use of multiple-group invariance analyses. Journal of Personality Assessment 87 (2006) 249-258
86. Stolz, H., Stolze, M., Janssen, M., & Hamm, U. (in press). Consumers' attitudes and buying behaviour for organic and low-input food versus conventional food. Food Quality and Preference.
87. Stone R.N., and Gronhaug K. Perceived risk: Further considerations for the marketing discipline. European Journal of Marketing 27 (1993) 39-50
88. Sweeney J.C., and Soutar G.N. Consumer perceived value: The development of a multiple item scale. Journal of Retailing 77 (2001) 203-220
89. Sweeney J.C., Soutar G.N., and Johnson L.W. The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing 75 (1999) 75-105
90. Sylvander, B., & Francois, M. (2006). Organic and low input food consumers: Concerns and perspectives for developing the organic market in the future. Paper presented at Joint Organic Congress, Odense, Denmark, May 30-31, 2006.
91. Wilde L.L. The economics of consumer information acquisition. Journal of Business 53 (1980) 143-158
92. Willer H., Yussefi-Menzler, and Sorensen. The world of organic agriculture. Statistics and emerging trends 2008 (2008), International Federation of Organic Agriculture Movements (IFOAM) and Frick: Research Institute if Organic Agriculture (FiBL), Bonn
93. Wilson A. Attitudes towards customer satisfaction measurement in the retail sector. International Journal of Marketing Research 44 (2002) 213-222
94. Yi Y. A critical review of consumer satisfaction. In: Zeithaml V. (Ed). Review of marketing 1990 (1990), American Marketing Association, Chicago, IL, USA 213-222
95. Zanoli R. Consumers' attitudes, behaviours and strategic approaches in the European organic food market (2004), University of Wales, OMIaRD Deliverable 7, Aberystwyth
96. Zeithaml V. Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing 52 (1988) 2-22
97. Zeithaml V., Berry L., and Parasuraman A. The behavioural consequences of service quality. Journal of Marketing 60 (1996) 31-46