Evidence concerning the importance of perceived brand differentiation

Australasian Marketing Journal

Volumn 15, Issue 2, 2007, Pages 42-54

  Romaniuk, Jenni ^a   Sharp, Byron ^a   Ehrenberg, Andrew ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Brand differentiation; Consumer perceptions; Distinctiveness; Perceived differentiation

Indexed keywords

EID: 70449402061     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(07)70042-3     Document Type: Article

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