Issues and opportunities of internet hotel marketing in developing countries

Journal of Travel and Tourism Marketing

Volumn 26, Issue 3, 2009, Pages 225-243

  Au, Norman ^a   Ekiz, Erdogan H ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Developing countries; Hong Kong; Hotels; Internet marketing; Northern Cyprus; Websites

Indexed keywords

EID: 70449094590     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400902925106     Document Type: Article

References (102)

1. Aksu, A. A., & Tarcan, E. (2002). The Internet and five-star hotels: A case study from the Antalya region in Turkey. International Journal of Contemporary Hospitality Management, 14(2), 94-97.
2. Albert, T. C. (2003). E-Business marketing. Upper Saddle River, NJ: Prentice-Hall International, Inc.
3. Altinay, L., Altinay M., & Bicak, H. A. (2002). Political scenarios: The future of the North Cyprus tourism industry. International Journal of Contemporary Hospitality Management, 14(4), 176-182.
4. Altinay, M. (1994). Tourism in Small Island State Economies. Famagusta, Northern Cyprus: Eastern Mediterranean University Press.
5. Anckar, B., & Walden, P. (2001). Introducing web technology in small peripheral hospitality organizations. International Journal of Contemporary Hospitality Management, 13(5), 241-250.
6. Arasli, H., Bavik, A., & Ekiz, H. E. (2006). The effects of nepotism on HRM and psychological outcomes: The case of 3, 4 and 5 star hotels in Northern Cyprus. International Journal of Sociology and Social Policy 26(7-8), 295-308.
7. Baloglu, S., & Pekcan, Y. A. (2006). The website design and Internet site marketing practices of upscale and luxury hotels in Turkey. Tourism Management, 27(1), 171-176.
8. Bavik, A. (2005). Effects of nepotism on human resource practices, job satisfaction, quitting intention and negative word of mouth: The case of hotels in Northern Cyprus. Unpublished master's thesis, Eastern Mediterranean University, Famagusta, Northern Cyprus.
9. Bazar, B. (2008). A preliminary model of Internet diffusion within developing countries. Retrieved March 14, 2008, from http://ausweb.scu.edu.au/proceedings/boalch/paper.html
10. Bernstein, J., & Awe, S. C. (1999). 'Wired travelers': Travel and tourism web sites. Reference Services Review, 27(4), 364-375.
11. Blikom, T. (1996). Last-minute booking based on Internet in Norway. In S. Klein, B. Schmid, A. M. Tjoa, & H. Werthner (Eds.), Information and communication technologies in tourism (pp. 180-187). Innsbruck, Austria: Springer Wein.
12. Bonn, M. A., Furr, H. L., & Susskind, A. M. (1998). Using the Internet as a pleasure travel planning tool: An examination of the sociodemographic and behavioral characteristics among Internet users and nonusers. Journal of Hospitality and Tourism Research, 22 (3), 303-317.
13. Boyaci, C., Aksu, A., & Tarcan, E. (2000). An effective tool in reflecting cultural tourism: Website designs of 5-star hotels: A research in Antalya region. In B. Egeli, M. Korzay, & M. Oztuna (Eds.), Technology Impact on Cultural Tourism 2000 Conference (pp. 339-364). Istanbul, Turkey: Bogazici University.
14. Buhalis, D. (1996). Information and telecommunication technologies as a strategic tool for tourism enhancement at destination regions. In S. Klein, B. Schmid, A.M. Tjoa, & H.Werthner (Eds.), Information and communication technologies in tourism (pp. 131-142). Innsbruck, Austria: Springer Wein.
15. Buhalis, D. (1998). Strategic use of information technologies in the tourism industry. Tourism Management, 19(5), 409-421.
16. Buhalis, D., & Licata, M. C. (2002). The future of etourism intermediaries. Tourism Management, 23(3), 207-220.
17. Cakici, A. C., & Cetinkaya, A. S. (2001). Effects of Internet on Accommodation Industry's Marketing Efforts: A Research and Findings. Anatolia: Tourism Research Journal, 12(Fall), 178-188.
18. Cansel, A., Bavik, A., & Ekiz, H. E. (2006, September). The unknown market in Mediterranean tourism: Turkish Republic of Northern Cyprus. Fifth Asia Pacific Forum for Graduate Research in Tourism, Threats and Challenges to the Tourism Industry: Reform and Perform (pp. 239-247). Bangkok, Thailand: Prince of Songkla University, Faculty of Service Industries.
19. Chung, T., & Law, R. (2002, May). Success factors for Hong Kong hotel websites. Proceedings of Fifth Biennial Conference on Tourism in Asia: Development, Marketing and Sustainability (pp. 96-104). Macao SAR, China.
20. Chung, T., & Law, R. (2003). Developing a performance indicator for hotel web sites. International Journal of Hospitality Management, 22(1), 119-125.
21. Clabaugh, J. (2006). Survey: Holiday shoppers to spend more than $500 online. Retrieved December 24, 2006, from http://baltimore.bizjournals.com/baltimore/stories/2006/11/20/ daily14.html
22. Connolly, D. J., Olsen, M. D., & Moore, R. G. (1998). The Internet as a distribution channel. Cornell Hotel and Restaurant Administration Quarterly, 39(4), 42-54.
23. Ekiz, H. E. (2004, April). Supply and demand match of Internet marketing in the Northern Cyprus Hotel industry. Tourism and Hospitality Industry 2004 - New Trends in Tourism and Hospitality Management, 17th Biannual International Conference (pp. 807-820). Opatija, Croatia: Faculty of Tourism and Hospitality Management.
24. Ekiz, H. E., Kayaman, R., & Bavik, A. (2005, May). Effects of internet on hotels' marketing activities: Comparing north and south parts of Cyprus Island (Canakkale Tourism Biennial). (pp. 160-170).
25. Fisk, R. P. (1999). Wiring and growing the international services marketing. Journal of Services Marketing, 13(4-5), 311-318.
26. French, T. (1998). The future of global distribution systems. Travel and Tourism Analyst, 3, 1-17.
27. Gilbert, D. C., & Powell-Perry, J. (2002). Exploring developments in web based relationship marketing within the hotel industry. Journal of Hospitality and Leisure Marketing, 9(3-4), 141-159.
28. Gilbert, D. C., Powell-Perry, J., & Widijoso, S. (1999). Approaches by hotels to the use of the Internet as a relationship marketing tool. Journal of Marketing Practice: Applied Marketing Science, 5(1), 21-38.
29. Goeldner, C. R., & Ritchie, J. R. B. (2003). Tourism: Principles, practices, philosophies (9th ed.) NJ: John Wiley & Sons, Inc.
30. Greenspan,R. (2003). Hotel industrymakes room for online bookings. Retrieved December 20, 2006, from http://www.clickz.com/ showPage.html?page51567141
31. Gursan, K. (2002). Get your place on Internet. Online, 1 (3), 10-13.
32. Gursoy, D., Ekiz, H. E., & Chi, C. G. (2007). Impacts of organizational responses on complainants' justice perceptions and post-purchase behaviors. Journal of Quality Assurance in Hospitality and Tourism 8(1), 1-25.
33. Hair, J. F., Jr., Anderson, R. E., Tatham, R. L., & Black, W. C. (1995). Multivariate data analysis with readings (4th ed.). Upper Saddle River, NJ: Prentice Hall, Inc.
34. Henriksson, R. (2005). The role of ICT in tourism and related changes in skills: Electronic commerce and revenue management. In O. Strietska-Ilina & M. Tessaring (Eds.), Panorama: Trends and skill needs in tourism (pp. 64-69). Luxembourg: European Community Publication.
35. Heung, V. C. S. (2003). Internet usage by international travellers: Reasons and barriers. International Journal of Contemporary Hospitality Management, 15(7), 370-378.
36. Ho, J. K. (2002). Easy-to-use multilingual communication over the Internet: Facilitating 'e-business' for the hotel industry. Cornell Hotel and Restaurant Administration Quarterly, 43(2), 18-25.
37. Hong Kong Hotels Association. (2007). Retrieved September 14, 2006, from http://www.hkha.org/main.asp?sec53
38. Hong Kong Tourism Board. (2007a, November 29). Arrivals in October exceed 2.19 million. Hong Kong Tourism Board News. Retrieved December 25, 2007, from http://partnernet.hk/tourismboard.com/pnweb/jsp/ doc/listDoc.jsp?charset5en&doc_id595396
39. Hong Kong Tourism Board. (2007b). Hong Kong tourism statistics in brief 2006. Retrieved August 10, 2007, from http://partnernet.hktourismboard.com/pnweb/jsp/comm/index
40. Hsu, K., Zhu, Z., & Agrusa, J. (2004). Turning clickthrough visitors into customers: A study of Chinese hotel websites. Journal of Hospitality and Leisure Marketing, 11(4), 81-91.
41. Huang, J. H., & Lin, C. Y. (2006). Empower Internet services in hotel industry - A customer service life cycle concept. Journal of American Academy of Business, Cambridge, 9(1), 99-103.
42. Huang, T., & Law, R. (2003). Modeling and comparing Internet marketing: A study of Mainland China based and Hong Kong based hotel websites. In A. J. Frew, M. Hitz, & P. O'Connor (Eds.), Information and communication technologies in tourism 2003 (pp. 173-182). New York: Springer Computer Science.
43. Human Development Report. (2007). Human development report 2007/2008: Fighting climate change, human solidarity inô aô divided world. United Nations Development Programme. New York: Palgrave Macmillan.
44. Inkpen, G. (1998). Information technology for travel and tourism (2nd ed.). Harlow, Essex, UK: Pearson Education Limited.
45. International Monetary Fund. (2008). People's Republic of China Hong Kong Special Administrative Region and the IMF. Retrieved March 14, 2008, from http://www.imf.org/external/country/hkg/index.htm
46. Internet World Statistics. (2006). Internet usage statistics - The big picture: World Internet users and population statistics. Retrieved December 22, from www.Internetworldstats.com/stats.htm
47. Ismail, J. A., & Mills, J. E. (2001). Contract disputes in travel and tourism: When the online deal goes bad. Journal of Travel and Tourism Marketing, 11(2-3), 63-83.
48. Judd, C. M., Smith, E. R., & Kidder, L. H. (1991). Research methods in social relations (6th ed.). Fort Worth, TX: Holt, Rinehart, and Winston, Inc.
49. Karakaya, F. (2001). Electronic commerce: Current and future practices. Managerial Finance, 27(7), 42-53.
50. Katircioglu, S., Arasli, H., & Ekiz, H. E. (2006, May). Is sustainable tourism development possible under political isolation: A case of North Cyprus. 5th International Conference: Increasing Tourist Spending Through Management (pp. 92- 101). Opatija, Croatia: Faculty of Tourism and Hospitality Management.
51. Kilic, H., & Okumus, F. (2005). Factors influencing productivity in small island hotels: Evidence from Northern Cyprus. International Journal of Contemporary Hospitality Management, 17(4), 315-331.
52. Kotler, P., Bowen, J. T., & Makens, J. C. (2006). Marketing for hospitality and tourism (4th ed.). Upper Saddle River, NJ: Prentice-Hall International Inc.
53. Law, R. (2000). Internet in travel and tourism - Part 1. Journal of Travel and Tourism Marketing, 9(3), 65-71.
54. Law, R., & Chung, T. (2003).Website performance: Hong Kong hotels. FIU Hospitality Review, 21(1), 33-46.
55. Law, R., & Hsu, C. H. C. (2005). Customers' perceptions on the importance of hotel web site dimensions and attributes. International Journal of Contemporary Hospitality Management, 17(6), 493-503.
56. Law, R., & Hsu, C. H. C. (2006). Importance of hotel website dimensions and attributes: Perceptions of online browsers and online purchasers. Journal of Hospitality and Tourism Research, 30(3), 295-312.
57. Law, R., & Jogaratnam, G. (2005). A study of hotel information technology applications. International Journal of Contemporary Hospitality Management, 17(2), 170-180.
58. Law, R., & Lau, W. (2004). A study of the perceptions of Hong Kong hotel managers on the potential disintermediation of travel agencies. Journal of Travel and Tourism Marketing, 17(2-3), 117-131.
59. Law, R., Leung, K., & Au, N. (2002, January). Evaluating reservation facilities for hotels: A study of Asian based and North American based travel web sites. Proceedings of Information and Communication Technologies in Tourism 2002 Conference (pp. 303-310), Innsbruck, Austria.
60. Law, R., & Ngai, C. (2005). Usability of travel websites: A case study of the perceptions of Hong Kong travelers. Journal of Hospitality and Leisure Marketing, 13(2), 19-31.
61. Lee, J. J. Y., Sung, H. H., DeFranco, A. L., & Arnold, R. A. (2004). Developing, operating, and maintaining a travel agency website: Attending to econsumers and Internet marketing issues. Journal of Travel and Tourism Marketing, 17(2-3), 205-223.
62. Legoherel, P., Fischer-Lokou, J., & Gueguen, N. (2000). Selling tourism on the Internet: Analysis of the balance of power between seller and consumer during information exchange and negotiation. Journal of Travel and Tourism Marketing, 9(3), 49-62.
63. Leong, C. C. (2001). Marketing practices and Internet marketing: A study of hotels in Singapore. Journal of Vacation Marketing, 7 (2), 179-187.
64. Lloyd, J., Lopa, J. M. L., & Braunlich, C. G. (2000, May). Prediction changes in Hong Kong's hotel industry given the change in sovereignty from Britain to China in 1997. Journal of Travel Research, 38 405-410.
65. Luck, D., & Lancester, G. (2003). E-CRM: Customer relationships marketing in the hotel industry. Managerial Auditing Journal, 18(3), 213-231.
66. Luo, M., Feng, R., & Cai, L. A. (2004). Information search behavior and tourist characteristics: The Internet vis-à-vis other information sources. Journal of Travel and Tourism Marketing, 17(2-3), 15-25.
67. Mangione, T. W. (1995). Mail surveys: Improving the quality. Applied Social Research Methods Series Volume 40. Thousand Oaks, CA: Sega Publications.
68. Migiro, S. O., & Ocholla, D. N. (2005). Information and communication technologies in small and medium scale tourism enterprises in Durban, South Africa. Information Development, 21(4), 283-294.
69. Morgan Stanley. (2006). The world's information is getting: Organized + monetized. Retrieved December 22, 2006, from www.morganstanley.com/ institutional/techresearch/pdfs/Webtwopto2006.pdf
70. Nadiri, H., & Avci, T. (2000, June). Developments in information technology and implications of the Internet for tourism marketing: 'Internet' will be a promotional tool for the North Cyprus tourism sector's marketing efforts'. In B. Egeli, M. Korzay, & M. Oztuna (Eds.), Technology Impact on Cultural Tourism 2000 Conference (pp. 429-444). Istanbul, Turkey: Bogazici University.
71. Northern Cyprus Hoteliers Association. (2007). Retrieved September 14, 2007, from http://www.northcyprus.net/hotelindex.php
72. O'Connor, P. (2003). On-line pricing: An analysis of hotel-company practices. Cornell Hotel and Restaurant Administration Quarterly, 44(1), 70-93.
73. O'Connor, P., & Frew, A. J. (2002). The future of hotel electronic distribution: Expert and industry perspectives. Cornell Hotel and Restaurant Administration Quarterly, 43(3), 33-45.
74. Olmeda, I., & Sheldon, P. J. (2001). Data mining techniques and applications for tourism Internet marketing. Journal of Travel and Tourism Marketing, 11(2-3), 1-21.
75. Palumbo, F., & Herbig, P. (1998). International marketing tool: The Internet. Industrial Management and Data Systems, 98(6), 253-261.
76. Paraskevas, A., & Buhalis, D. (2002). Outsourcing IT for small hotels: The opportunities and challenges of using application service providers. Cornell Hotel and Restaurant Administration Quarterly, 43 (2), 27-39.
77. Parasuraman, A. (1982, May). More on the prediction of mail survey response rates. Journal of Marketing Research, 19, 261-268.
78. Pires, G. D., Stanton, J., & Rita, P. (2006). The Internet, consumer empowerment and marketing strategies. European Journal of Marketing 40(9-10), 936-949.
79. Porter, M. (2001). Strategy and Internet. Harvard Business Review, 79(3), 63-78.
80. Reithel, B. J., Hwang, C., & Boswell, K. (2001). Competitive force/ marketing mix framework. In R. Papp (Ed.), Strategic information technology: Opportunities for competitive advantage. Hershey, PA: Idea Group Publication.
81. Qu, H., Ryan, B., & Chu, R. (2000). The importance of hotel attributes in contributing to travelers' satisfaction in the Hong Kong hotel industry. Journal of Quality Assurance in Hospitality and Tourism, 1(3), 65-83.
82. Sahadev, S., & Islam, N. (2005). Why hotels adopt ICTs: A study on the ICT adoption propensity of hotels in Thailand. International Journal of Contemporary Hospitality Management, 17(5), 391-401.
83. Sharma, R. (2003, August). Barriers in using technology for education in developing countries. In Information Technology: Research and Education 2003 (pp. 512-516). New York: Columbia University.
84. Scott, J., & Asikoglu, S. (2001). Gambling with paradise? Casino tourism development in Northern Cyprus. Tourism Recreation Research, 26 (3), 51-61.
85. Seaton, A. V., & Bennett, M. M. (1996). Marketing tourism products: Concepts, issues, cases. Oxford, UK: International Thomson Business Press.
86. Shoemaker, S. (2007). Marketing leadership in hospitality and tourism: Strategies and tactics for competitive advantage (4th ed.). Upper Saddle River, New Jersey: Prentice-Hall International, Inc.
87. Sigala, M. (2001). Modeling e-marketing strategies: Internet presence and exploitation of Greek hotels. Journal of Travel and Tourism Marketing, 11(2-3), 83-103.
88. Sigala, M. (2003). Developing and benchmarking Internet marketing strategies in the hotel sector in Greece. Journal of Hospitality and Tourism Research, 27(4), 375-401.
89. Tourism Planning Office. (2007). Statistical yearbook of tourism 2005 Nicosia, Cyprus: State Printing House.
90. United Nations World Tourism Organization. (2006). Hong Kong - The Asia and the Pacific intraregional outbound series. Madrid, Spain: Author.
91. Van Hoof, H. B., & Combrink, T. E. (1998). US lodging managers and the Internet. Cornell Hotel and Restaurant Administration Quarterly, 39(2), 46-54.
92. Vich-i-Martorell, G. A. (2004). The Internet and tourism principals in the Balearic Islands. Tourism and Hospitality Research, 5 (1), 25-43.
93. Vrana, V., & Zafiropoulos, C. (2006). Tourism agents' attitudes on Internet adoption: An analysis from Greece. International Journal of Contemporary Hospitality Management, 18(7), 601-608.
94. Wang, Y., Yu, Q., & Fesenmair, D. R. (2002). Defining the virtual tourist community: Implications for tourism marketing. Tourism Management, 23(4), 407-417.
95. Weihs, K. (2000, June). Perspective on the future and new information technologies. In B. Egeli, M. Korzay, & M. Oztuna (Eds.), Technology Impact on Cultural Tourism 2000 Conference (pp. 55-75). Istanbul, Turkey: Bogazici University.
96. Williams, A. (2006). Tourismand hospitality marketing: Fantasy, feeling and fun. International Journal of Contemporary Hospitality Management 18(6), 482-485.
97. Yeh, R. J.,Leong, J.K., Blecher, L., & Lai, H. S. H. (2005). Analysis of hoteliers' e-commerce and information technology applications: Business travelers' perceptions and needs. International Journal of Hospitality and Tourism Administration, 6(2), 29-62.
98. Yeoman, I., & McMohan-Beattie, U. (2006). Tomorrow's tourist and the information society. Journal of Vacation Marketing, 12(3), 269-291.
99. Yeung, T. A., & Law, R. (2003). Usability evaluation of Hong Kong hotel websites. In A. J. Frew, M. Hitz, & P. O'Connor (Eds.), Information and communication technologies in tourism 2003 (pp. 261-269). New York: Springer Computer Science.
100. Yeung, T. A., & Law, R. (2004). Extending the modified heuristic usability evaluation techniques to chain and independent hotel websites. International Journal of Hospitality Management, 23(3), 307-313.
101. Yeung, T. A., & Law, R. (2006). Evaluation of usability: A study of hotel web sites in Hong Kong. Journal of Hospitality and Tourism Research, 30(4), 452-473.
102. Zafiropoulos, C., Vrana, V., & Paschaloudis, D. (2006). The Internet practices of hotel companies: An analysis from Greece. International Journal of Contemporary Hospitality Management, 18(2), 156-163.