Data mining techniques and applications for tourism internet marketing

Journal of Travel and Tourism Marketing

Volumn 11, Issue 2-3, 2002, Pages 1-20

  Olmeda, Ignacio ^a   Sheldon, Pauline J ^b  

^a UNIVERSITY OF ALCALÁ   (Spain)

^b UNIVERSITY OF HAWAII   (United States)

Author keywords

Customer relationship management; Data mining; Tourism internet marketing; Web mining

Indexed keywords

EID: 35348926569     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v11n02_01     Document Type: Article

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