Turning click-through visitors into customers: A study of chinese hotel websites

Journal of Hospitality and Leisure Marketing

Volumn 11, Issue 4, 2004, Pages 81-91

  Hsu, Kathy ^a   Zhu, Zhiwei ^a   Agrusa, Jerome ^b  

^a UNIVERSITY OF LOUISIANA AT LAFAYETTE   (United States)

^b HAWAII PACIFIC UNIVERSITY   (United States)

Author keywords

Hospitality industry; Hotel s website; Marketing strategy; Tourism

Indexed keywords

EID: 33947267461     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v11n04_06     Document Type: Article

References (19)

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