Modelling E-marketing strategies: Internet presence and exploitation of greek hotels

Journal of Travel and Tourism Marketing

Volumn 11, Issue 2-3, 2002, Pages 83-103

  Sigala, Marianna ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

E marketing mix; E marketing strategy; Hotel; Internet; Marketing

Indexed keywords

EID: 84921780552     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v11n02_05     Document Type: Article

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