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Volumn 7, Issue 2, 2001, Pages 179-187

Marketing practices and Internet marketing: A study of hotels in Singapore

Author keywords

hotel industry; hotel marketing; Internet marketing; Singapore

Indexed keywords


EID: 18844433510     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670100700207     Document Type: Article
Times cited : (16)

References (16)
  • 1
    • 84898975427 scopus 로고    scopus 로고
    • Singapore Tourism Board
    • Singapore Tourism Board, www.stb.com.sg.
  • 2
    • 0004011833 scopus 로고    scopus 로고
    • eHotel Renovations to Boost Yield f, November 15
    • The Straits Times (1996), eHotel Renovations to Boost Yield f, November 15, p. 35.
    • (1996) The Straits Times , pp. 35
  • 5
    • 79952295860 scopus 로고
    • Hospitality marketing for the 90s: Effective marketing research f
    • Hospitality marketing for the 90s: Effective marketing research f.Cornell Hotel and Restaurant Administration Quarterly. 1987;21 (1): 49-57.
    • (1987) Cornell Hotel and Restaurant Administration Quarterly , vol.21 , Issue.1 , pp. 49-57
  • 8
    • 0030162829 scopus 로고    scopus 로고
    • Hotel management and marketing on the Internet
    • Hotel management and marketing on the Internet.Cornell Hotel and Restaurant Administration Quarterly. 1996;37 (3): 70-82.
    • (1996) Cornell Hotel and Restaurant Administration Quarterly , vol.37 , Issue.3 , pp. 70-82
  • 9
    • 0001676517 scopus 로고    scopus 로고
    • Electronic commerce strategy: Addressing the key questions
    • Electronic commerce strategy: Addressing the key questions.Journal of Strategic Marketing. 1997;5:36-56.
    • (1997) Journal of Strategic Marketing , vol.5 , pp. 36-56
  • 15
    • 0004289446 scopus 로고    scopus 로고
    • 2nd75-79, Prentice Hall
    • Marketing for Hospitality and Tourism. 1999) Marketing for Hospitality and Tourism, 2nd75-79.Prentice Hall; 1999:75-79.
    • (1999) Marketing for Hospitality and Tourism , pp. 75-79


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.