Grocery retail loyalty program effects: Self-selection or purchase behavior change?

Journal of the Academy of Marketing Science

Volumn 37, Issue 3, 2009, Pages 345-358

  Meyer Waarden, Lars ^a   Benavent, Christophe ^b  

^a UNIVERSITÉ DE TOULOUSE   (France)

^b UNIVERSITÉ PARIS OUEST NANTERRE LA DÉFENSE   (France)

Author keywords

CRM; Loyalty program; MANOVA with repeated measures; Scanner panel; Survival analysis; VAR models

Indexed keywords

EID: 70350736550     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0123-z     Document Type: Article

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