Consumer empowerment model: From unspeakable to undeniable

Direct Marketing

Volumn 3, Issue 4, 2009, Pages 327-342

  Kucuk, S Umit ^a  

^a CENTRAL WASHINGTON UNIVERSITY   (United States)

Author keywords

Consumers; Empowerment; Internet; Trust

Indexed keywords

EID: 70350366098     PISSN: 17505933     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505930911000892     Document Type: Article

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