Understanding the role of information communication in the buyer-seller exchange process: Antecedents and outcomes

Journal of Business and Industrial Marketing

Volumn 24, Issue 7, 2009, Pages 474-486

  Agnihotri, Raj ^a   Rapp, Adam ^b   Trainor, Kevin ^a  

^a KENT STATE UNIVERSITY   (United States)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

Communication; Customer satisfaction; Sales automation; Sales force; Sales strategies

Indexed keywords

EID: 70350241204     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620910986712     Document Type: Article

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