Customer-centric strategy: A longitudinal study of implementation of a customer relationship management solution

International Journal of Technology Marketing

Volumn 1, Issue 2, 2006, Pages 115-144

  Osarenkhoe, Aihie ^a  

^a UNIVERSITY OF GÄVLE   (Sweden)

Author keywords

7 S framework for strategy implementation; Change management; Customer relationship management; Customer centric strategy; Information technology; Knowledge management; Managerial capabilities; Relationship marketing; Strategic enablers

Indexed keywords

EID: 70349635362     PISSN: 1741878X     EISSN: 17418798     Source Type: Journal    
DOI: 10.1504/IJTMKT.2006.008867     Document Type: Article

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