Data warehousing supports corporate strategy at First American Corporation

MIS Quarterly: Management Information Systems

Volumn 24, Issue 4, 2000, Pages 547-567

  Cooper, Brian L ^a   Watson, Hugh J ^b,d,e   Wixom, Barbara H ^c,e   Goodhue, Dale L ^a  

^a First American Center   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

^c UNIVERSITY OF VIRGINIA   (United States)

^d Department of MIS ^*  (United States)

^e Data Warehousing Institute

Author keywords

Corporate strategy; Customer relationship management; Data warehousing; IS management; Organizational transformation

Indexed keywords

CUSTOMER SATISFACTION; FINANCE; INFORMATION ANALYSIS; PERFORMANCE; PRODUCT DEVELOPMENT; SUPERVISORY PERSONNEL;

CORPORATE STRATEGY; CUSTOMER RELATIONSHIP MANAGEMENT; IS MANAGEMENT; ORGANIZATIONAL TRANSFORMATION;

DATA WAREHOUSES;

EID: 0038564868     PISSN: 02767783     EISSN: None     Source Type: Journal    
DOI: 10.2307/3250947     Document Type: Article

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