The effectiveness of "scratch and save" promotions: The moderating roles of price consciousness and expected savings

Journal of Product and Brand Management

Volumn 16, Issue 7, 2007, Pages 469-480

  Choi, Sungchul ^a   Kim, Moontae ^b  

^a UNIVERSITY OF NORTHERN BRITISH COLUMBIA   (Canada)

^b Pusan National University   (South Korea)

Author keywords

Consumer behaviour; Prices; Promotional methods

Indexed keywords

EID: 36248930885     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710834922     Document Type: Article

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