Exploring how garment firms choose international sourcing- and sales-country markets

Journal of Fashion Marketing and Management

Volumn 13, Issue 3, 2009, Pages 406-430

  Swoboda, Bernhard ^a   Foscht, Thomas ^b   Maloles III, Cesar ^c   Schramm Klein, Hanna ^d  

^a UNIVERSITY OF TRIER   (Germany)

^b UNIVERSITY OF GRAZ   (Austria)

^c CALIFORNIA STATE UNIVERSITY   (United States)

^d SAARLAND UNIVERSITY   (Germany)

Author keywords

Fashion industry; International marketing; Sourcing; Strategic choices

Indexed keywords

BUSINESS PLAN; BUSINESS STRATEGY; CLOTHING INDUSTRY; DECISION MAKING; FASHION; GARMENT; INTERNATIONAL TRADE; MARKET; SALES; SOURCING;

EID: 70349452398     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020910974528     Document Type: Article

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